Founded in the Lecco region (Italy) in 1966, König is the leading brand known for providing safer, easier-to-use and better designed snow chains to people driving in winter time.

König approach is segment-related and consumer-focused. aiming to better understand the current and future consumers needs and to provide solutions to whatever vehicle needs traction on snowy and icy roads.

Through the years, the brand gained a respectable reputation of consumer-innovation leader and the company has gradually evoluted in a structured and future-oriented company in all business aspects, driven by people determined in exceeding internal and external expectations.